On the performance evaluation system in E-business marketing using SVM

被引：0

作者：

Sun Hua-li ^{[1
]}

Xie Jian-ying ^{[1
]}

Xue Yao-feng ^{[1
]}

Yuan Jing-qi ^{[1
]}

机构：

[1] Shanghai Jiao Tong Univ, Dept Automat, Shanghai 200030, Peoples R China

来源：

Proceedings of 2005 Chinese Control and Decision Conference, Vols 1 and 2 | 2005年

关键词：

E-business; marketing; performance evaluation; support vector machine; model;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

A evaluation method of the marketing performance of E-business based on support vector machine is presented. After summarizing designing rules of key indexes system in E-business performance evaluation, the evaluation index system and quantitative method are provided. Index factor set is looked as training set supporting vector machine, and the evaluation system based on one-against-one mode is built. The simulation results prove the feasibility and practicility of the proposed model.

引用

页码：1565 / 1568

页数：4

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