Exploring the Relationship between Corporate Social Responsibility and Sales Growth of Small and Medium Enterprises: A Combined Case Study in the Light of a Literature Review

被引：0
作者：
Lu, Jintao [1 ,2 ]
Rong, Dan [1 ]
Zhang, Chong [1 ]
Wang, Chunyan [1 ]
Saeidi, Parvaneh [3 ]
Streimikis, Justas [4 ,5 ]
机构：
[1] Taiyuan Univ Sci & Technol, Sch Econ & Management, Dept Business Adm, Taiyuan 030024, Peoples R China
[2] Taiyuan Univ Sci & Technol, Res Ctr Corp Social Responsibil, Taiyuan 030024, Peoples R China
[3] Univ Pacif, Fac Negacios, Quito, Ecuador
[4] Lithuanian Inst Agr Econ, Vivulskio G 4A-13, LT-03220 Vilnius, Lithuania
[5] Univ Econ & Human Sci Warsaw, Okopowa 59, PL-01043 Warsaw, Poland
来源：
ACTA POLYTECHNICA HUNGARICA | 2021年 / 18卷 / 02期
关键词：
corporate social responsibility; competitive advantage; employee's individual belief of social responsibility; small and medium enterprises; ORGANIZATIONAL IDENTIFICATION; CUSTOMER SATISFACTION; PERFORMANCE; SMES; CSR; CITIZENSHIP; ANTECEDENTS; PERSPECTIVE; ENVIRONMENT; EMPLOYEES;
D O I：
10.12700/APH.18.2.2021.2.10
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The purpose of this study is to analyze the influence of Corporate Social Responsibility (CSR) on a firms' sales growth and to assess the mediating role of competitive advantage and the moderating role of the employee's individual belief of social responsibility (SR) on the relationship between CSR and sales growth of small and medium enterprises. A survey of 107 small and medium enterprises (SMEs) in the consumption and manufacturing industry of a developing country was performed. Structural equation modeling based on AMOS path was employed to test the hypotheses linked to the relationship between CSR and sales growth of SMEs. Results indicate that the link between CSR and sales growth is mediated through competitive advantage and that the positive impact of CSR on sales growth is moderated by the employee's individual belief of social responsibility.
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页码：177 / 197
页数：21
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