A generic commercial business model for customer oriented business transactions

The business model describes how an enterprise or an organization captures and delivers economical value to customers. To meet the growing needs and to fulfill high expectations of customers, it is very important that organizations have to address the issue of building viable business models for commercial environment. In this paper, we present a general customer model which enables to define the value proposition for a customer. We propose a set of high level concepts and analytical aspects of business model which involves defining the goals and responsibilities of each participant who are involved in all kinds of commercial business. Our design aspects assist in developing innovative user friendly interfaces and also to understand the real business world.