CRITICAL SUCCESS FACTORS IN STRATEGIC PARTNERSHIPS BETWEEN EXPORTERS AND SPECIAL COFFEE PRODUCERS

被引:0
|
作者
Dib, Anderson Jorge [1 ]
de Carvalho, Jose Marcio [2 ]
Leitao, Fabricio Oliveira [3 ]
Guarnieri, Patricia [4 ]
机构
[1] Univ Brasilia, Ctr Empresarial CNC Asa Norte, BR-70040250 Brasilia, DF, Brazil
[2] Univ Brasilia, Predio FACE ADM, BR-70910900 Brasilia, DF, Brazil
[3] Univ Brasilia, Dept Adm & Posgrad Agronegocios, BR-70910900 Brasilia, DF, Brazil
[4] Univ Brasilia, Curso Adm, BR-70910900 Brasilia, DF, Brazil
来源
REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2020年 / 13卷 / 02期
关键词
Strategic partnerships; International business; Agribusiness; Specialty coffees; Interorganizational relationships; INTERORGANIZATIONAL RELATIONSHIPS; TRUST; COMMITMENT; ALLIANCES; MODEL;
D O I
10.19177/reen.v13e220202-40
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This study sought to analyze the success factors present in strategic partnerships between buyers and suppliers of specialty coffees, based on the dimensions of Monczka et al. (1998) conceptual model: (i) partnership attributes; (ii) communication behavior; (iii) conflict resolution techniques; and, (iv) the process of selecting products and suppliers. For this, a qualitative approach was used, with support of the content analysis, and a quantitative one using descriptive statistics and factorial analysis and regression. It was possible to verify that the successful partnerships are related to the model factors, to a greater or less degree.
引用
收藏
页码:3 / 40
页数:38
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