GENDER IN ENTREPRENEURSHIP: PROJECT "P ∞ - SUCCESS IS FEMALE!" (PROGRAMME "POWER FOR WOMEN ENTREPRENEURS") AT WISMAR UNIVERSITY

According to the International Study on Entrepreneunal Activity - "GEM" Annual Report 2007, a gender difference in business exists throughout all regions. The gender distribution shows similar patterns in middle- and low-income countries as in high-income countries, although females are less underrepresented among entrepreneurs in middle- and low-income countries as in high-income countries.' Still 73% of innovation-driven countries had significantly higher levels of training among men than women. Though, women are also successful in setting up companies'. These facts indicate some clear differences in factors, which affect the attitudes and motivations of women - and therefore clear implications for the type of support, which women need to get started.