We describe the experimental implementation of feedback-optimized femtosecond laser pulse shaping. A frequency-domain phase shaper is combined with different pulse characterization methods and appropriate optimization algorithms to compensate for any phase deviation. In particular, bandwidth-limited. amplified laser pulses are achieved by maximizing the second-harmonic generation (SHG) of the shaped laser pulses with the aid of an evolutionary algorithm. Real-time measurement of the absolute phases is achieved with spectral interferometry where the reference pulse is characterized by FROG, the so-called TADPOLE method. Using the complete electric field as feedback, arbitrary laser pulse shares can be optimally generated in two different ways. First. a local convergence algorithm can be used to apply reliable and accurate spectral chirps. Second, an evolutionary algorithm can be employed to reach specific temporal profiles.