Secrets to Communicating Technical Topics to Non-Technical Audiences

The article offers suggestions that a speaker should take note of while communicating technical topics to his non-technical audiences. There should be clarity of purpose when addressing the non-technical audience. It is easy to focus on the material, the facts, and the analysis. But, for an important meeting with a non-technical audience, the speaker should spend half as much time understanding the audience and their needs. Know their context, their concerns, and their comfort levels. The speaker should understand that he or she is not presenting to them, she or he is communicating with them. Communication is a two-way process. The speaker must focus as much energy on understanding their concerns, questions, and reactions as he or she spends trying to get his or her point across.