Vertical Control Structure Choice of Supply Chain Network Externality and Quality Difference

被引：0
作者：
Liu Xiao-jing [1 ]
Ai Xing-zheng [1 ]
Tang Xiao-wo [1 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 611731, Peoples R China
来源：
2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II | 2015年
基金：
中国国家自然科学基金;
关键词：
network externality; quality difference; supply chain; vertical control structure; PRODUCT DIFFERENTIATION; SYSTEMS;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The structure models of two chains comprised of two manufacturers and two exclusive retailers are proposed. The paper studies the vertical control structure of two chains which the production with network externality and quality difference, and addresses the evolution process and the equilibrium of the vertical structure from the aspect of manufacturer's performance and supply chain's performance. With the observable vertical contract, the decentralized control structure is a dominant equilibrium for the supply chain's performance and the manufacturer's performance, and improves the supply chain's performance and the manufacturer's performance compared with the centralized control. Finally, the influence of network externality parameter on product price, market share, the manufacturer's performance and the supply chain's performance is obtained by means of numerical analysis.
引用
收藏
页码：510 / 516
页数：7
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