The Role of Website Quality on PAD, Attitude and Intentions to Visit and Recommend Island Destination

被引：74
作者：
Correia Loureiro, Sandra Maria [1 ]
机构：
[1] Inst Univ Lisboa ISCTE IUL, Business Res Unit BRU UNIDE, Mkt Operat & Gen Management Dept, P-1649026 Lisbon, Portugal
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2015年 / 17卷 / 06期
关键词：
website evaluation; emotions; tourism on islands; attitude; intention to visit and recommendation; STRUCTURAL EQUATION MODELS; PURCHASE INTENTION; STORE ATMOSPHERE; SERVICE QUALITY; MODERATING ROLE; ONLINE; PLEASURE; PLS; ENVIRONMENT; IMPACT;
D O I：
10.1002/jtr.2022
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the effect of website stimuli on positive attitude and intentions to visit and recommend, through three emotional responses (pleasure, arousal and dominance). The model was tested regarding three island-related websites. Findings show the role of emotions as mediators between website quality attitude and intentions. Arousal and dominance are revealed to be more important in the formation of a positive attitude than pleasure. Visual appeal and ease of use, followed by information, seem to be the most important components in forming a perception of the islands' website quality. Copyright (c) 2014 John Wiley & Sons, Ltd.
引用
收藏
页码：545 / 554
页数：10
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