The IAT is Not Enough: The Added Value of Projective Techniques in Consumer Research

被引：0

作者：

Slabbinck, Hendrik ^{[1
]}

Van Kenhove, Patrick ^{[1
]}

机构：

[1] Univ Ghent, Ghent, Belgium

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷

关键词：

IMPLICIT ASSOCIATION TEST; INDIVIDUAL-DIFFERENCES; SELF-ESTEEM; MOTIVATION; ATTITUDES; COGNITION; BEHAVIOR; VALIDITY;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：923 / 925

页数：3

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