Using usability factors to predict the e-commerce user experience

This chapter introduces the use of usability factors as a means of predicting the e-commerce user experience. It argues objectively measurable usability factors, such as page layout, navigation techniques, privacy statements and color can be used to predict how a user of an e-commerce Website will experience the interaction with the site. In support for this argument, it reports on the results of a small pilot study that was done to determine the feasibility of a more extensive study aimed at building a model for the prediction of the user experience. The authors hope a better understanding of the intricate relationship between usability factors and the subjective user experience will lead to the design of more successful e-commerce Websites.