How marketing scholars might help address issues in resource-based theory

被引：98

作者：

Barney, Jay B. ^{[1
]}

机构：

[1] Univ Utah, Eccles Sch Business, Salt Lake City, UT 84112 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2014年 / 42卷 / 01期

关键词：

Resourced-based theory; Marketing theory; Brand; Product differentiation; Bayesian statistics;

D O I：

10.1007/s11747-013-0351-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Kozlenkova et al. (Journal of the Academy of Marketing Science 2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.

引用

页码：24 / 26

页数：3

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