Resources Integration and Innovative Development of the Rural Tourism Cultural Industry under the New Situation

With the continuous development of the new rural construction, the rise of the rural tourism culture industry shows vigorous vitality; resources integration can promote the development of the rural tourism culture industry to the maximum. Therefore, it is necessary to optimize the structure of the rural tourism culture industry, carry out the effective allocation of resources, and expand the tourism market. At present, the resources of the rural tourism cultural industry are not well integrated and developed. In view of this situation, in this paper, the problems in the resource integration of the rural tourism culture industry as well as the integration strategies are mainly discussed, and then how to carry out an innovative development for the rural tourism culture industry is analyzed.