Building a supplier-customer relationship using joint new product development

被引：21

作者：

Comer, JM

Zirger, BJ

机构：

[1] Department of Marketing, University of Cincinnati, Carl H. Linder Hall, Cincinnati, OH 45221-0145

[2] Depatment of Marketing, University of Cincinnati, Cincinnati, OH

[3] Department of Management, University of Cincinnati, Cincinnati, OH

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1997年 / 26卷 / 02期

关键词：

D O I：

10.1016/S0019-8501(96)00114-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of the study was to examine the evolution of a buyer-seller relationship from awareness to full commitment. Detailed explanation is provided on how this relationship evolved between the supplier and manufacturer of one complex automobile part using the joint new product development process. Data were collected by the authors using extensive personal interviews with executives of a major supplier of parts to the automotive industry. Managerial and research implications are provided. (C) Elsevier Science Inc., 1997.

引用

页码：203 / 211

页数：9

共 14 条

[1]

ANDERSON J, 1990, J MARKETING RES, V24, P18

[2]

[Anonymous], 1995, J BUSINESS IND MARKE

[3] DEVELOPING BUYER-SELLER RELATIONSHIPS [J].