Competition to Design the Brand Strategy Decision Making Model

In 1980, Porter proposed that "the general competition policy generic strategies" pointed out three different strategies which would give their business a competitive advantage. However, because nowadays the development of branding goods is so important to consumers, companies not only need to analyze the relative competitive advantage, but also need to make decisions on the design of the brand; the most important attribute of this paper is to combine the competitive strategy theory and the branding strategy design theory, which develops a competitive strategy to design a corporate branding decision analysis model. Keywords: competitive strategy, branding strategy, decision-making model.