Examining Individual Differences in Interpersonal Influence: On the Psychometric Properties of the Generalized Opinion Leadership Scale (GOLS)

被引:16
作者
Batinic, Bernad [1 ]
Appel, Markus [2 ]
Gnambs, Timo [3 ]
机构
[1] Univ Linz, Work Org & Media Psychol, Linz, Austria
[2] Univ Koblenz Landau, Landau, Germany
[3] Univ Osnabruck, D-49069 Osnabruck, Germany
关键词
measurement invariance; multitrait-multimethod analysis; personality; social influence; SOCIAL-SCIENCE RESEARCH; PERSONALITY; CONSUMER; QUESTIONNAIRE; DIFFUSION; ATTITUDES; ADOPTION; FLOW;
D O I
10.1080/00223980.2015.1009415
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Opinion leadership describes an individual's tendency to informally influence others' attitudes and overt behaviors. In contrast to contemporary views of opinion leadership as a highly domain-specific trait, this paper introduces a multi-faceted personality trait, generalized opinion leadership (GOL) that characterizes exceptionally influential individuals independent of a specific subject area. Two studies report on the psychometric properties of a scale to assess GOL. Study 1 is based on three independent samples (N = 1,575, N = 1,275, and N = 231) and demonstrates the factorial structure of the instrument and its measurement invariance across sex, age, and educational levels. Study 2 (N = 310) analyzes multitrait-multiinformant data to highlight the scale's discriminant validity with regard to innovativeness and trendsetting.
引用
收藏
页码:88 / 101
页数:14
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