Social motivations of live-streaming viewer engagement on Twitch

被引：514

作者：

Hilvert-Bruce, Zorah ^{[1
]}

Neill, James T. ^{[1
]}

Sjoblom, Max ^{[2
,3
,4
]}

Hamari, Juho ^{[2
,3
,5
]}

机构：

[1] Univ Canberra, Ctr Appl Psychol, Canberra, ACT, Australia

[2] Tampere Univ Technol, Lab Pervas Comp Comp & Elect Engn, Gamificat Grp, Tampere, Finland

[3] Univ Tampere, Fac Commun Sci, Tampere Res Ctr Informat & Media, Gamificat Grp, Tampere, Finland

[4] Aalto Univ, Sch Sci, Espoo, Finland

[5] Univ Turku, Fac Humanities, Gamificat Grp, Digital Culture, Turku, Finland

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2018年 / 84卷

关键词：

Streaming; Social media; Twitch; eSports; Motivation; Uses and gratification; NETWORKING SITES; GRATIFICATIONS; INTERNET; COMMUNITIES; VALIDATION; INTENTION; MEDIA; CHINA; GAMES; SCALE;

D O I：

10.1016/j.chb.2018.02.013

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Little is known about the motivations underlying viewer engagement in the rapidly growing live streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational model, based on Uses and Gratifications Theory, to explain four aspects of live-stream viewer engagement. Cross-sectional data was collected through an international, online self-report survey of Twitch users (N = 2227). Multiple and ordinal linear regression analyses identified six motivations which helped to explain live-stream engagement: social interaction, sense of community, meeting new people, entertainment, information seeking, and a lack of external support in real life. Compared to mass media, viewer motivations to engage in live-stream entertainment appear to have a stronger social and community basis. Furthermore, live-stream viewers who preferred smaller channels (<500 viewers) were more motivated by social engagement than viewers who preferred larger channels. These findings offer insight into the motivations for live-stream engagement, and help to lay a foundation for further research. (C) 2018 Elsevier Ltd. All rights reserved.

引用

页码：58 / 67

页数：10

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