DOES BEHAVIOUR-BASED PRICE DISCRIMINATION FOSTER FIRMS' DIFFERENTIATION?

被引：4
|
作者：
Colombo, Stefano [1 ]
机构：
[1] Univ Cattolica Sacro Cuore, Largo A Gemelli 1, I-20123 Milan, Italy
来源：
BULLETIN OF ECONOMIC RESEARCH | 2016年 / 68卷
关键词：
behaviour-based price discrimination; firms' positioning; CUSTOMER RECOGNITION; COMPETITION; LOCATION; MODEL; INFORMATION; STABILITY; QUALITY; MARKETS; DEMAND; REWARD;
D O I：
10.1111/boer.12083\
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We study the impact of behaviour-based price discrimination on the incentive of the firms to differentiate their products. We consider both 'standard' and 'extreme' behaviour-based price discrimination: the latter always reduces the incentive to differentiate with respect to uniform pricing, while the former fosters differentiation if the consumers are sufficiently forward-looking and/or the firms are sufficiently myopic.
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页码：S111 / S122
页数：12
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