New product development in the pharmaceutical and telecommunication industries: A comparative study

被引：30
作者：
Gupta, Abhishek
Pawar, Kulwant S.
Smart, Palie
机构：
[1] Univ Nottingham, Sch Business, Nottingham NG7 2RD, England
[2] Cranfield Sch Management, Cranfield MK43 0AL, Beds, England
来源：
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 2007年 / 106卷 / 01期
关键词：
pharmaceuticals; telecommunications; new product development; industry dynamics; comparative practices;
D O I：
10.1016/j.ijpe.2006.04.008
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper provides a comparative analysis of new product development (NPD) practices in the pharmaceutical and telecommunication industries by carrying out a 'two pronged study'. Micro study (with case studies) in the two sectors, respectively to understand the operational issues; macro study (theoretical embeddedness and induction of key themes) to contextualise a strategic understanding of the industry dynamics. Whist the micro study informs and reinforces the contextual understanding for the macro study, the interplay between them has resulted in the development of a conceptual framework, which has been 'empirically guided and theoretically induced'. (c) 2006 Elsevier B.V. All rights reserved.
引用
收藏
页码：41 / 60
页数：20
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