Application in CRM of the algorithm apriori of association rules

被引：0

作者：

Dong Chang-ming ^{[1
]}

Cui Zhe ^{[1
]}

机构：

[1] Yanshan Univ, Coll Informat Sci & Engn, Qinhuangdao 066004, Peoples R China

来源：

Proceedings of 2006 Chinese Control and Decision Conference | 2006年

关键词：

data mining; CRM; algorithm apriori; improved algorithm; application;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Data mining is an important technology in CRM. We can combine the surface and insequence information by data mining technology, and then reveal potential associations and rules for use of guidance and decision in CRM. Association Rule is one of the most important themes, searching of association rule can help to discover the relation of different kind of commodities in trade database and find the buy action mode of the. customers. It analyzes the algorithm apriori and it's improved algorithm of association rules, and apply them in the data mining of the action of the customers in CRM, then expound the, application in CRM of the algorithm apriori of association rules.

引用

页码：1259 / 1262

页数：4