Identity Shift III: Effects of Publicness of Feedback and Relational Closeness in Computer-Mediated Communication

Identity shift occurs when an individual's self-perception changes as a result of feedback to her or his self-presentation. This research, the third in a series, further explores the influences of identity shift, specifically exploring the effects of the publicness of feedback to an individual and the relational closeness between the individual and feedback provider on the individual's subsequent self-perceptions of her or his extraversion. An experimental study (N = 56) utilized a 2 (extroverted/introverted) x 2 (private/public feedback) x 2 (feedback from a relationally close/nonclose partner) design. Results of between-groups analysis revealed both main intensification effects of public and relationally close feedback and an interaction effect between the conditions. Findings are discussed with respect to identity shift, the hyperpersonal model, and online self-presentation.