3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model

被引：3

作者：

Zhu, Zhenghao ^{[1
]}

Liu, Matthew Tingchi ^{[2
]}

Chuan, Pang Michael ^{[3
]}

机构：

[1] Zhejiang Business & Technol Inst, Int Exchange Coll, Ningbo, Zhejiang, Peoples R China

[2] Univ Macau, Fac Business Adm, Dept Mkt, Taipa, Macao, Peoples R China

[3] Univ Macau Sci & Technol, Fac Management Adm, Taipa, Macao, Peoples R China

来源：

2009 INTERNATIONAL CONFERENCE ON NETWORKING AND DIGITAL SOCIETY, VOL 2, PROCEEDINGS | 2009年

关键词：

3G mobile phone; China; Innovation Diffusion Theory (IDT); Technology Acceptance Model(TAM); ADOPTION;

D O I：

10.1109/ICNDS.2009.115

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) perspectives. Some suggestions are also given to 3G business operators and researchers.

引用

页码：140 / +

页数：3

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