Using Scenario Planning to Reshape Strategy

被引：0
|
作者：
Ramirez, Rafael [1 ,2 ]
Churchhouse, Steve [3 ]
Palermo, Alejandra [4 ]
Hoffmann, Jonas [5 ]
机构：
[1] Univ Oxford, Said Business Sch, Practice, Oxford, England
[2] Univ Oxford, Said Business Sch, Oxford Scenarios Programme, Oxford, England
[3] Rolls Royce PLC, Digital, London, England
[4] Royal Soc Chem, External Relat London, London, England
[5] Skema Business Sch Campus, Sophia Antipolis, France
来源：
MIT SLOAN MANAGEMENT REVIEW | 2017年 / 58卷 / 04期
关键词：
ENVIRONMENTS; CHEMISTRY;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.
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页码：31 / 37
页数：7
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