Choice-induced preferences in the absence of choice: Evidence from a blind two choice paradigm with young children and capuchin monkeys

In two studies, we provide a test of the revealed-preferences account of choice-induced preferences. To do so, we introduce a blind two-choice task in which preferences cannot guide choices. Children chose between two similar objects while ignorant of the objects' identities, and then chose between the rejected alternative and a third similar object. Monkeys were given an illusion of choice between two similar objects, and then chose between the rejected object and a third similar object. Both children and monkeys preferred the third object, indicating that they devalued the rejected object. This response pattern did not occur when the children and monkeys were not given the opportunity to choose between the two initial items. These results provide evidence against a revealed-preferences account of choice-induced preferences and demonstrate that the process of making a choice itself induces preferences. (C) 2009 Elsevier Inc. All rights reserved.