Exploding the self-service myth

被引：0

作者：

Moon, Y ^{[1
]}

Frei, FX ^{[1
]}

机构：

[1] Harvard Univ, Sch Business, Boston, MA 02163 USA

来源：

HARVARD BUSINESS REVIEW | 2000年 / 78卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Many companies view the Internet as a self-service channel; they let customers help themselves. But self-service can frustrate customers. Smart players use technology to do more for the customer. Instead of forcing customers to do all the work, the most successful e-commerce sites are taking over many aspects of the shopping process.

引用

页码：26 / +

页数：3

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