Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

被引：59

作者：

Viswanathan, Madhubalan ^{[1
]}

Hastak, Manoj ^{[2
]}

Gau, Roland ^{[1
]}

机构：

[1] Univ Illinois, Dept Business Adm, Urbana, IL 61801 USA

[2] American Univ, Kogod Sch Business, Washington, DC 20016 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2009年 / 28卷 / 02期

关键词：

low-literate consumer behavior; nutritional labels; information format; summary information; product evaluation; DECISION-MAKING; INFORMATION; DISPLAYS; PURCHASE; CLAIMS;

D O I：

10.1509/jppm.28.2.135

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research examines how low-literate consumers use nutritional labels on packages and the ways such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, the authors design an experiment to test specific hypotheses about the effects of graphic versus nongraphic formats on usage of nutrition information by consumers with different levels of literacy. The authors discuss implications of the findings for further research and for public policy.

引用

页码：135 / 145

页数：11

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