Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

被引：50
作者：
Leong, Lai-Ying [1 ]
Hew, Teck-Soon [2 ]
Ooi, Keng-Boon [3 ]
Chong, Alain Yee Loong [4 ]
Lee, Voon-Hsien [1 ]
机构：
[1] Univ Tunku Abdul Rahman, Fac Business & Finance, Jalan Univ, Kampar 31900, Perak, Malaysia
[2] Univ Malaya, Fac Business & Accountancy, Kuala Lumpur 50603, Malaysia
[3] UCSI Univ, Fac Business & Management, 1 Jalan Menara Gading, Kuala Lumpur 56000, WP Kuala Lumpur, Malaysia
[4] Univ Nottingham Ningbo China, Nottingham Univ Business Sch China, 199 Taikang East Rd, Ningbo 315100, Peoples R China
来源：
INFORMATION & MANAGEMENT | 2021年 / 58卷 / 02期
关键词：
Trust; Mobile social commerce; Linguistic style; Profile photo; Trust-based acceptance model; Trust transference theory;
D O I：
10.1016/j.im.2020.103416
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.
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页数：20
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