Mapping product usability

被引:28
|
作者
Babbar, S [1 ]
Behara, R [1 ]
White, E [1 ]
机构
[1] Florida Atlantic Univ, Coll Business, Boca Raton, FL 33431 USA
关键词
product design; quality; customer satisfaction;
D O I
10.1108/01443570210446315
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
It is not sufficient for firms to deliver products that have technical excellence. Products should be easy. to use and fit in with the work practices, activities and context of the consumer. Product usability is now recognized as a critical dimension of product quality. Product usability is defined by product attributes that address the physical, cognitive and emotional needs of intended users. Based on a. database of documented real-world customer experiences with manufactured products in use, this research maps the categories of product usability using an affinity diagram. The resulting affinity diagram and the insights it provides can help managers design products that better meet the needs of their customers. Limitations of the study and the implications of its findings are also discussed.
引用
收藏
页码:1071 / 1089
页数:19
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