Direct-to-consumer advertising of prescription drugs: The evidence says no

被引：81

作者：

Lexchin, J ^{[1
]}

Mintzes, B

机构：

[1] York Univ, Sch Hlth Policy & Management, N York, ON M3J 1P3, Canada

[2] Univ Toronto, Dept Family & Community Med, Toronto, ON M5S 1A1, Canada

[3] Univ Hlth Network, Dept Emergency Med, Toronto, ON, Canada

[4] Univ British Columbia, Ctr Hlth Serv & Policy Res, Hlth Policy Res Unit, Vancouver, BC V5Z 1M9, Canada

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2002年 / 21卷 / 02期

关键词：

D O I：

10.1509/jppm.21.2.194.17595

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products. Direct-to-consumer advertisements frequently downplay safety information. Physicians are highly ambivalent about prescribing advertised drugs requested by patients. There is no evidence that direct-to-consumer advertising results in any improvement in health outcomes.

引用

页码：194 / 201

页数：8

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