The roles of product lead-users and product experts in new product evaluation

被引:45
作者
Ozer, Muammer [1 ]
机构
[1] City Univ Hong Kong, Dept Management, Kowloon, Hong Kong, Peoples R China
关键词
Lead-users; Innovation; Product development; NPD; RESEARCH-AND-DEVELOPMENT; ABSORPTIVE-CAPACITY; INNOVATION SYSTEMS; KNOWLEDGE; PERFORMANCE; TECHNOLOGY; BENEFITS; DECISION; DYNAMICS; DESIGN;
D O I
10.1016/j.respol.2009.07.001
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
It is widely recognized in the literature that product innovation is one of the most important research policy issues. As an important product innovation activity, evaluating the market potentials of a new product has also received a great deal of attention in the literature because of its importance to companies as well as to both governmental and non-governmental research institutions. Extending earlier research about product lead-users and product experts and addressing several methodological issues identified in the literature, this study focuses on the roles of product lead-users and product experts in new product evaluation. in particular, the results of a longitudinal empirical study show that there are theoretical and empirical distinctions between product lead-users and product experts with respect to the accuracy of new product evaluations and that it is possible for companies as well as governmental and non-governmental agencies to improve significantly the accuracy of such evaluations. (C) 2009 Elsevier B.V. All rights reserved.
引用
收藏
页码:1340 / 1349
页数:10
相关论文
共 96 条
  • [1] Absorptive capacity and source-recipient complementarity in designing new products: An empirically derived framework
    Abecassis-Moedas, Celine
    Ben Mahmoud-Jouini, Sihem
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2008, 25 (05) : 473 - 490
  • [2] DIMENSIONS OF CONSUMER EXPERTISE
    ALBA, JW
    HUTCHINSON, JW
    [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 411 - 454
  • [3] Managing the protection of innovations in knowledge-intensive business services
    Amara, Nabil
    Landry, Rejean
    Traore, Namatie
    [J]. RESEARCH POLICY, 2008, 37 (09) : 1530 - 1547
  • [4] STRUCTURAL EQUATION MODELING IN PRACTICE - A REVIEW AND RECOMMENDED 2-STEP APPROACH
    ANDERSON, JC
    GERBING, DW
    [J]. PSYCHOLOGICAL BULLETIN, 1988, 103 (03) : 411 - 423
  • [5] [Anonymous], J BUSINESS FORECASTI
  • [6] Reducing ongoing product design decision-making bias
    Antioco, Michael
    Moenaert, Rudy K.
    Lindgreen, Adam
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2008, 25 (06) : 528 - 545
  • [7] Bailey CD, 1999, J FORECASTING, V18, P39, DOI 10.1002/(SICI)1099-131X(199901)18:1<39::AID-FOR683>3.0.CO
  • [8] 2-N
  • [9] Baumgartner H., 1996, International journal of Research in Marketing, V13, P139, DOI [10.1016/0167-8116(95)00038-0, DOI 10.1016/0167-8116(95)00038-0]
  • [10] PRACTICAL ISSUES IN STRUCTURAL MODELING
    BENTLER, PM
    CHOU, CP
    [J]. SOCIOLOGICAL METHODS & RESEARCH, 1987, 16 (01) : 78 - 117