Conceptualizing non-voluntary anti-consumption: A practice-based study on market resistance in poor circumstances

This study presents a novel conceptual illustration of the non-voluntary anti-consumption practices that evolve in poor circumstances. The study brings a complementary and contrasting perspective to current discussions on anti-consumption by clarifying the understanding of non-voluntary anti-consumption practices and market resistance. Three conceptual elementshidden, repressed and innovativeare identified to characterize non-voluntary anti-consumption practices; these elements are different from those of voluntary anti-consumption, which are collective, active and/or self-expressive. Applying the social constructivist practice-based approach, the analysis shows how the three types of non-voluntary anti-consumption practicesengaging in simple life, mastering consumerism and exploiting systemsare intertwined with other social practices and how they enable the poor to hold agency.