A blessing, not a curse: Experimental evidence for beneficial effects of visual aesthetics on performance

被引：93

作者：

Moshagen, Morten ^{[1
]}

Musch, Jochen ^{[1
]}

Goeritz, Anja S. ^{[2
]}

机构：

[1] Univ Dusseldorf, Inst Expt Psychol, D-40225 Dusseldorf, Germany

[2] Univ Wurzburg, Dept Work Ind & Org Psychol, D-97070 Wurzburg, Germany

来源：

ERGONOMICS | 2009年 / 52卷 / 10期

关键词：

aesthetics; usability; performance; human-computer interaction; website; POSITIVE AFFECT; COLOR; SATISFACTION; DIMENSIONS; PREFERENCE; USABILITY; EMOTIONS; CONTRAST;

D O I：

10.1080/00140130903061717

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The present experiment investigated the effect of visual aesthetics on performance. A total of 257 volunteers completed a series of search tasks on a website providing health-related information. Four versions of the website were created by manipulating visual aesthetics (high vs. low) and usability (good vs. poor) in a 2x2 between-subjects design. Task completion times and error rates were used as performance measures. A main effect of usability on both error rates and completion time was observed. Additionally, a significant interaction of visual aesthetics and usability revealed that high aesthetics enhanced performance under conditions of poor usability. Thus, in contrast to the notion that visual aesthetics may worsen performance, visual aesthetics even compensated for poor usability by speeding up task completion. The practical and theoretical implications of this finding are discussed.

引用

页码：1311 / 1320

页数：10

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