The Growing Influence of Online Marketing Communications

被引：32
|
作者：
Shankar, Venkatesh [1 ]
Batra, Rajeev [2 ]
机构：
[1] Texas A&M Univ, Mays Business Sch, College Stn, TX 77843 USA
[2] Univ Michigan, Ross Sch Business, Ann Arbor, MI 48109 USA
来源：
JOURNAL OF INTERACTIVE MARKETING | 2009年 / 23卷 / 04期
关键词：
RESEARCH DIRECTIONS; PERSONALIZATION; MANAGEMENT; FRAMEWORK; PROSPECTS; RESPONSES; INTERNET; ISSUES;
D O I：
10.1016/j.intmar.2009.07.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：285 / 287
页数：3
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