The Growing Influence of Online Marketing Communications

被引：32

作者：

Shankar, Venkatesh ^{[1
]}

Batra, Rajeev ^{[2
]}

机构：

[1] Texas A&M Univ, Mays Business Sch, College Stn, TX 77843 USA

[2] Univ Michigan, Ross Sch Business, Ann Arbor, MI 48109 USA

来源：

JOURNAL OF INTERACTIVE MARKETING | 2009年 / 23卷 / 04期

关键词：

RESEARCH DIRECTIONS; PERSONALIZATION; MANAGEMENT; FRAMEWORK; PROSPECTS; RESPONSES; INTERNET; ISSUES;

D O I：

10.1016/j.intmar.2009.07.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：285 / 287

页数：3

共 21 条

[11] Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions [J].

Neslin, Scott A. ;

Shankar, Venkatesh .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :70-81

[12] CONSUMER RESPONSES TO ADVERTISING - THE EFFECTS OF AD CONTENT, EMOTIONS, AND ATTITUDE TOWARD THE AD ON VIEWING TIME [J].

OLNEY, TJ ;

HOLBROOK, MB ;

BATRA, R .

JOURNAL OF CONSUMER RESEARCH, 1991, 17 (04) :440-453

[13] Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of US and Korean Consumers [J].

Park, Cheol ;

Lee, Thae Min .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) :332-340

[14] Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses [J].

Peltier, James W. ;

Milne, George R. ;

Phelps, Joseph E. .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) :191-205

[15] A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers [J].

Rangaswamy, Arvind ;

Giles, C. Lee ;

Seres, Silvija .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :49-60

[16]

Shankar V, 2006, J INTERACT MARK, V20, P2, DOI 10.1002/dir.20062

[17]

SHANKAR V, 2007, 07206 MSI

[18] Mobile Marketing: A Synthesis and Prognosis [J].

Shankar, Venkatesh ;

Balasubramanian, Sridhar .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) :118-129

[19] Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets [J].

Sultan, Fareena ;

Rohm, Andrew J. ;

Gao, Tao .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) :308-320

[20] Online Trust: State of the Art, New Frontiers, and Research Potential [J].

Urban, Glen L. ;

Amyx, Cinda ;

Lorenzon, Antonio .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) :179-190

← 1 2 3 →