The Growing Influence of Online Marketing Communications

被引：32

作者：

Shankar, Venkatesh ^{[1
]}

Batra, Rajeev ^{[2
]}

机构：

[1] Texas A&M Univ, Mays Business Sch, College Stn, TX 77843 USA

[2] Univ Michigan, Ross Sch Business, Ann Arbor, MI 48109 USA

来源：

JOURNAL OF INTERACTIVE MARKETING | 2009年 / 23卷 / 04期

关键词：

RESEARCH DIRECTIONS; PERSONALIZATION; MANAGEMENT; FRAMEWORK; PROSPECTS; RESPONSES; INTERNET; ISSUES;

D O I：

10.1016/j.intmar.2009.07.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：285 / 287

页数：3

共 21 条

[1]

[Anonymous], 2007, Advertising Age

[2] Interactive Services: A Framework, Synthesis and Research Directions [J].

Bolton, Ruth ;

Saxena-Iyer, Shruti .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :91-104

[3] Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing [J].

Bucklin, Randolph E. ;

Sismeiro, Catarina .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :35-48

[4] An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness [J].

Calder, Bobby J. ;

Malthouse, Edward C. ;

Schaedel, Ute .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) :321-331

[5] Interactivity's Unanticipated Consequences for Marketers and Marketing [J].

Deighton, John ;

Kornfeld, Leora .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :4-10

[6] Does Chatter Matter? The Impact of User-Generated Content on Music Sales [J].

Dhar, Vasant ;

Chang, Elaine A. .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) :300-307

[7] Flow Online: Lessons Learned and Future Prospects [J].

Hoffman, Donna L. ;

Novak, Thomas P. .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (01) :23-34

[8] Prospects for Personalization on the Internet [J].

Montgomery, Alan L. ;

Smith, Michael D. .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) :130-137

[9] Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents [J].

Murray, Kyle B. ;

Haeubl, Gerald .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (02) :138-146

[10] A Hierarchical Marketing Communications Model of Online and Offline Media Synergies [J].

Naik, Prasad A. ;

Peters, Kay .

JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) :288-299

← 1 2 3 →