The Growing Influence of Online Marketing Communications

被引：32
|
作者：
Shankar, Venkatesh [1 ]
Batra, Rajeev [2 ]
机构：
[1] Texas A&M Univ, Mays Business Sch, College Stn, TX 77843 USA
[2] Univ Michigan, Ross Sch Business, Ann Arbor, MI 48109 USA
来源：
JOURNAL OF INTERACTIVE MARKETING | 2009年 / 23卷 / 04期
关键词：
RESEARCH DIRECTIONS; PERSONALIZATION; MANAGEMENT; FRAMEWORK; PROSPECTS; RESPONSES; INTERNET; ISSUES;
D O I：
10.1016/j.intmar.2009.07.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：285 / 287
页数：3
相关论文
共 50 条
  • [1] Online Social Networks and Insights into Marketing Communications
    Acar, Adam
    Polonsky, Maxim
    JOURNAL OF INTERNET COMMERCE, 2007, 6 (04) : 55 - 72
  • [2] INTEGRATING ONLINE ADVERTISING INTO INTEGRATED MARKETING COMMUNICATIONS
    Svetlik, Jaroslav
    MARKETING IDENTITY: ONLINE RULES, PT I, 2017, : 206 - 215
  • [3] Exploiting online social gambling for marketing communications
    Ozuem, Wilson
    Prasad, Jason
    Lancaster, Geoff
    JOURNAL OF STRATEGIC MARKETING, 2018, 26 (03) : 258 - 282
  • [4] Marketing on Internet communications security for online bank transactions
    Sierra, JM
    Hernández, JC
    Ponce, E
    Manera, J
    COMPUTATIONAL SCIENCE AND ITS APPLICATIONS - ICCSA 2005, VOL 4, PROCEEDINGS, 2005, 3483 : 1301 - 1308
  • [5] Exploring the effectiveness of consumer creativity in online marketing communications
    Wu, Jintao
    Wen, Na
    Dou, Wenyu
    Chen, Junsong
    EUROPEAN JOURNAL OF MARKETING, 2015, 49 (1-2) : 262 - 276
  • [6] INFLUENCE OF SOCIAL COMMUNICATIONS ON CHANGES IN MARKETING CONCEPT
    Voronov, Mikhail
    Chasovskikh, Victor
    INTERNATIONAL CONFERENCE ON RESEARCH PARADIGMS TRANSFORMATION IN SOCIAL SCIENCES (RPTSS 2017), 2018, 35 : 1404 - 1414
  • [7] Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
    Massiera, Philippe
    Gilmore, Audrey
    Sellami, Mohamed
    JOURNAL OF STRATEGIC MARKETING, 2018, 26 (08) : 688 - 701
  • [8] RELATION OF INTEGRATED MARKETING COMMUNICATIONS WITH ONLINE TOURIST PRODUCT DISTRIBUTION
    Yoveva, Ivelina
    INDUSTRIAL REVOLUTIONS, FROM THE GLOBALIZATION AND POST-GLOBALIZATION PERSPECTIVE, VOL III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE, 2009, : 301 - 306
  • [9] Gender roles and online marketing communications in real estate markets
    Zatwarnicka-Madura, Beta
    EKONOMIA I PRAWO-ECONOMICS AND LAW, 2018, 17 (04): : 459 - 470
  • [10] Online Social Gambling and Its Implications for the Study of Marketing Communications
    Ozuem, Wilson
    Prasad, Jason
    INTERNATIONAL JOURNAL OF APPLIED BEHAVIORAL ECONOMICS, 2015, 4 (03) : 22 - 50
12345