If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making

被引:0
作者
Papyrina, Veronika [1 ]
机构
[1] San Francisco State Univ, San Francisco, CA USA
来源
ADVANCES IN CONSUMER RESEARCH, VOL 35 | 2008年 / 35卷
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中图分类号
F [经济];
学科分类号
02 ;
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页码:753 / 753
页数:1
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