Demographics and Internet behaviors as predictors of active publics

被引：18

作者：

Dozier, David M. ^{[1
]}

Shen, Hongmei ^{[1
]}

Sweetser, Kaye D. ^{[1
]}

Barker, Valerie ^{[1
]}

机构：

[1] San Diego State Univ, Sch Journalism & Media Studies, 5500 Campanile Dr, San Diego, CA 92182 USA

来源：

PUBLIC RELATIONS REVIEW | 2016年 / 42卷 / 01期

关键词：

Political activism; Active publics; Situational theory; Political public relations; Self-efficacy; Narcotizing dysfunction; POLITICAL INFORMATION EFFICACY; CIVIC ENGAGEMENT; SOCIAL MEDIA; COMMUNICATION; ONLINE; GRATIFICATIONS; PARTICIPATION; VOTERS; IMPACT; SITES;

D O I：

10.1016/j.pubrev.2015.11.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study explicates online political activism (OPA); provides a short, reliable, and valid index for measuring OPA; and examines correlates that predict such active publics. A national probability sample of adult American Internet users was surveyed using random digit dialing. The study found OPA is more frequent among older, wealthier, and more liberal respondents. OPA increases with Internet self-efficacy and search engine usage. (C) 2015 Elsevier Inc. All rights reserved.

引用

页码：82 / 90

页数：9

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