DTC Advertising Harms Patients and Should Be Tightly Regulated

被引:8
作者
Lurie, Peter [1 ]
机构
[1] Publ Citizen, Hlth Res Grp, Washington, DC 20009 USA
关键词
DRUGS;
D O I
10.1111/j.1748-720X.2009.00405.x
中图分类号
B82 [伦理学(道德学)];
学科分类号
摘要
Like all interventions in health care, direct-to-consumer (DTC) advertising should be evaluated by comparing its risks to its benefits, in the context of the available or potentially available alternatives. The objective, of course, is to realize any unique benefits while minimizing the risks. On balance, the adverse effects of DTC advertising outweigh the still-undemonstrated benefits of the advertising.
引用
收藏
页码:444 / +
页数:8
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