INNOVATIONS IN HUMAN RESOURCES MANAGEMENT IN EUROINTEGRATION CONDITIONS: CASE FOR UKRAINIAN AGRO-INDUSTRIAL COMPLEX

The growth rate of the agroindustry complex development and the effect of destabilizing factors on the business sectors lead to limitation of Ukrainian agrarian sector sustainable development. In the ongoing economic transformational conditions, the implementing of the innovations in human resources management is an important component of the company's system. The paper deals with analysing of the instruments to determine the economic efficiency of the labour potential at agribusiness companies and proposing the innovative model for the formation, development, and reproduction of labour potential. The authors developed the convergence indexes for estimating the labour protentional. In the paper, the grouping and ranking of the Ukrainian regions according to the convergence factor was conducted. The concept of integrated management of labour potential in the conditions of agro-industrial innovative development was developed. In the framework to increase the efficiency of labour protentional the authors allocated and emphasized the importance of the following components: production, finance, marketing, and transactions. In this case, the convergence factor based on the aggregate values of financial, production, marketing, and transaction efficiency. In the conditions of strengthening of European integration processes, the social vector of strategic development of the country requires the development and introduction of new management methods in all spheres of economic activity in order to increase their competitiveness. The implementation of the innovative model of the state's economic development requires significant modernization transformations. The Ukrainian agro-industrial complex is a key budget-forming element of the national economy. The proposed methodology will further improve the methods for assessing the effectiveness of labour potential management, as well as increase the readiness of employees to perceive innovations.