An Integrated Methodology Using PROMETHEE and Kano's Model to Rank Strategic Decisions

This paper puts forward a framework that assists managers to prepare action plans using attributes of Kano's Model and to order them by utilizing multi-criteria decision analysis. The framework was applied in a company, a division of which provides a vehicle tracking service. Data were collected on its top 10 customers, all of which are large companies. The results show the proposed framework contributes to the decision-making process, since it enables the order of the actions to be rationalized, and takes the multiple criteria relevant to the company into consideration. Moreover, the fact that it is difficult to rank the 20 actions needed without the approach proposed in this article reinforces the need for and the importance of the framework and other complementary contributions in order to overcome this difficulty.