Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population

被引：7

作者：

Lam, Nikki H. T. ^{[1
]}

Woo, Benjamin K. P. ^{[2
]}

机构：

[1] Northeast Ohio Med Univ, Coll Med, 4209 St,Route 44, Rootstown, OH 44272 USA

[2] Olive View UCLA Med Ctr, Dept Psychiat, 14445 Olive View Dr, Sylmar, CA 91342 USA

来源：

HEALTH EQUITY | 2020年 / 4卷 / 01期

关键词：

Chinese; Instagram; first-episode psychosis; schizophrenia; YouTube; PSYCHOSIS EDUCATION; YOUTUBE;

D O I：

10.1089/heq.2019.0078

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Purpose: To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Methods: Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Results: Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Conclusion: Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.

引用

页码：114 / 116

页数：3

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