The role of public-private partnership in constructing the smart transportation city: a case of the bike sharing platform

Bike sharing has become a central theme in discussions regarding the construction of smart transportation cities. Privately-run bike sharing companies, however, have had difficulty in expanding into overseas markets, which has led them to partner with the public sector. As little research has examined the role of partnerships between private and public sectors in the bike sharing platform context, we focus on the overseas expansion of Mobike Korea, a representative privately-run bike sharing company that has partnered with a local government. In our case study, we identify current obstacles and suggest market strategies by analyzing a variety of data sources.