Strategy, Profitability, and the Role of Sustainability in the Hotel Sector in Ecuador

被引：0

作者：

Guzman, Guillermo X. ^{[1
]}

Munoz, Rosa M. ^{[2
]}

de Pablo, Jesus D. Sanchez ^{[2
]}

机构：

[1] Catholic Univ Santiago Guayaquil, Res Dev & Social Impact Dept, Guayaquil, Ecuador

[2] Castilla La Mancha Univ, Fac Law & Social Sci, Business Adm Dept, Ciudad Real, Spain

来源：

UCJC BUSINESS AND SOCIETY REVIEW | 2022年 / 75期

关键词：

FIRM PERFORMANCE; BUSINESS-PROCESS; INFORMATION; INDUSTRY; CAPABILITIES; ORIENTATION; MANAGEMENT; SYSTEMS;

D O I：

10.3232/UBR.2022.V19.N4.03

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this article is to identify organizational configurations or sets of hotels that share a common profile along key distinct variables: profitability, resources and capabilities, general environment, leadership, strategy, and sustainability. Social, economic, and environmental dimensions of sustainability have been considered. This objective was achieved by completing a survey in a sample of hotels in Ecuador in 2019. The conclusions obtained from a cluster analysis reveal that sustainability is one of the key variables, along with technology and market orientation.

引用

页码：104 / 143

页数：40

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