Nature-Based Tourism Travel Planning: A Generational Approach

被引：0

作者：

Silva, Carla ^{[1
]}

Marques, Juliana ^{[2
]}

Abrantes, Jose Luis ^{[1
]}

机构：

[1] Polytech Inst Viseu, Sch Technol & Management, CISeD Res Ctr Digital Serv, Campus Repeses, P-3504510 Viseu, Portugal

[2] Polytech Inst Viseu, Sch Technol & Management, Campus Repeses, P-3504510 Viseu, Portugal

来源：

ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1 | 2021年 / 208卷

关键词：

Nature-based tourism; Consumer behavior; Generations; BABY BOOMERS; CHALLENGE; MARKET;

D O I：

10.1007/978-981-33-4256-9_41

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Nature-based tourism attracts tourists from all generations. And generational cohorts explain much of the tourism consumer behavior, influencing destination choice and trip planning. Within this context, this study aims to analyze the behavior of Nature-based tourists from different generations (Millennials, Gen Xers and Baby Boomers) regarding the number of visits, accommodation choice, trip planning, transport used, average length of stay and travel companions. The study was conducted with 315 tourists who were fairly evenly distributed among the three aforementioned generations and who had visited the Douro Internacional, Arribes del Duero and Serra da Estrela Natural Parks between April 2017 and April 2018. The results indicate differences in the tourists' behavior and travel planning behavior depending on the generation to which they belong. Besides, the results can also help Nature-based destination management to define communication and marketing strategies that are more adjusted to those tourists' behaviors.

引用

页码：450 / 457

页数：8

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