Self-referentiality and neoliberalism in contemporary Argentine cinema

This chapter examines ways in which filmmaking becomes a self-referential theme in Argentine films in the neoliberal era. Three films will be referred to: Adolfo Aristarain's Martin (hache) from 1997; Daniel Burak's Bar El Chino from 2003, and Alejo Flah's Sexo facil, peliculas tristes from 2014. These films all depict the making of international film co-productions primarily between Argentina and Spain and are explicitly concerned with the figure of the Argentine filmmaker, who in the process of filmmaking experiences neoliberalism from the margins of the world economy and more often than not succumbs to its international demands. This body of films criticizes while simultaneously testifying to neoliberal filmmaking practices of the last two decades. The films thus raise meta-critical questions about both their cinematic context and the prevailing economic system in contemporary Argentina to which they belong.