How can one amplify the effect of e-learning? An examination of high-tech employees' computer attitude and flow experience

While numerous studies have focused on the effectiveness and benefits of e-learning, this study elicits the determinants of the IT professionals' e-learning outcomes by investigating the effect of IT professionals' computer attitudes on two personal outcomes: self-perceived flow experience and learning outcomes. Data collected from 50 technological companies which located in Hsinchu Science Parks in Taiwan (N = 239) were analyzed using structural equation modeling. Results confirm that both computer attitude and flow experience generate positive and direct influence on learning outcome. Specially, the effect of personal computer attitude is amplified on learning outcome through experience of flow in an e-learning environment. Managerial implications are proposed and research limitations are discussed. (C) 2009 Elsevier Ltd. All rights reserved.