The Urban Appraisal Research of the Chain Enterprises on the Basic of the AHP Theory

The urban appraisal is the foundation of the chain enterprises' successful sitting strategy, which greatly reflects the enterprise' competitive power and the orientation of expansion strategy. This paper aims to study the problem of city selection of the chain enterprise. First of all, it uses the cluster analytic method to classicize the city, and then through establishes the city evaluation model, carries on sorting using the analytic hierarchy process to the similar city. Finally, it makes the empirical analysis to the six cities in Jiangsu Province. At last it establishes the model of urban evaluation which is based on the AHP theory to solve the problem of sitting of the retail chain enterprises, which has important theoretical significance in guiding how the chain enterprises expand and choose a new region orderly.