Linking identity and heritage with image and a reputation for competition

被引：29

作者：

Foroudi, Pantea ^{[1
]}

Cuomo, Maria Teresa ^{[2
]}

Foroudi, Mohammad M. ^{[3
]}

Katsikeas, Constantine S. ^{[4
]}

Gupta, Suraksha ^{[5
]}

机构：

[1] Middlesex Univ, London, England

[2] Univ Salerno, Salerno, Italy

[3] Foroudi Consultancy, London, England

[4] Univ Leeds, Leeds, W Yorkshire, England

[5] Newcastle Business Sch, Newcastle Upon Tyne, Tyne & Wear, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2020年 / 113卷

关键词：

Place identity; Place heritage; Place image; Reputation; Brand competitiveness; Retailer competitiveness; SOCIAL IDENTITY; CORPORATE IDENTITY; BRAND HERITAGE; PLACE-IDENTITY; DESTINATION; FRAMEWORK; IDENTIFICATION; ASSOCIATIONS; INNOVATION; RESIDENTS;

D O I：

10.1016/j.jbusres.2019.09.042

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Our study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers, by utilizing its image and reputation to improve its attraction for tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered.

引用

页码：317 / 325

页数：9

共 89 条

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