A Pilot Study on the Application of Cloud CRM in Industrial Automation

被引：1

作者：

Shan, You-cheng ^{[1
,2
]}

Lv, Chao ^{[1
]}

Cui, Wen-bo ^{[3
]}

机构：

[1] Zhejiang Tech Inst Econ, Sch Management & Technol, Hangzhou 310018, Zhejiang, Peoples R China

[2] Tianjin Univ, Sch Management & Econ, Tianjin 300072, Peoples R China

[3] China Zheshang Bank, Hangzhou 310006, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 21ST INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT 2014 | 2015年

关键词：

Cloud computing; cloud CRM; cloud system; industrial automation; industrialization;

D O I：

10.2991/978-94-6239-102-4_37

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study mentions the new business mode and the business opportunity of the industrial enterprises which the cloud CRM creates. Also, this study introduces the concept of cloud CRM, analyzes the advantages of cloud CRM and local CRM and describes the designing principle and application mode of cloud CRM. In addition, the study discusses the effective way that the cloud CRM can be used in industrial automation and points out the development of industrial enterprises and improvement of techniques which are applied.

引用

页码：177 / 180

页数：4