Perspectives: client-agency opportunism: how does it happen and what can we do about it?

被引：4
作者：
Chohan, Raeesah [1 ,2 ]
Watson, Richard [3 ]
Pitt, Leyland [4 ]
机构：
[1] Lulea Univ Technol, Dept Business Adm Technol & Social Sci, Lulea, Sweden
[2] Univ Cape Town, Sch Management Studies, Cape Town, South Africa
[3] Univ Georgia, Dept Management Informat Syst, Athens, GA 30602 USA
[4] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2019年 / 38卷 / 08期
关键词：
client-agency relationships; opportunistic behavior; adverse selection; moral hazard; FUTURE;
D O I：
10.1080/02650487.2019.1670531
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While it is seldom spoken about openly, opportunism always prevails in client-agency relationships and could lead to their demise. This study directs attention to client-agency opportunism by describing how it happens and ends with a discussion on how today's client-agency dynamics can be improved.
引用
收藏
页码：1303 / 1312
页数：10
相关论文
共 25 条
  • [1] BURNS W, 2019, FORBES
  • [2] COFFEE P, 2019, ADWEEK
  • [3] A Knowledge-centric Examination of Signaling and Screening Activities in the Negotiation for Information Systems Consulting Services
    Dawson, Greg
    Watson, Richard T.
    Boudreau, Marie-Claude
    Pitt, Leyland F.
    [J]. JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2016, 17 (02): : 77 - 106
  • [4] Information Asymmetry in Information Systems Consulting: Toward a Theory of Relationship Constraints
    Dawson, Gregory S.
    Watson, Richard T.
    Boudreau, Marie-Claude
    [J]. JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2010, 27 (03) : 143 - 177
  • [5] DEVILLIERS J, 2018, BUSINESS INSIDER
  • [6] EATSON N, 2017, THE DRUM
  • [7] Edwards J., 2009, CBS News
  • [8] AGENCY THEORY - AN ASSESSMENT AND REVIEW
    EISENHARDT, KM
    [J]. ACADEMY OF MANAGEMENT REVIEW, 1989, 14 (01) : 57 - 74
  • [9] Forbes Agency Council, 2019, FORBES
  • [10] Measuring Television In the Programmatic Age Why Television Measurement Methods Are Shifting toward Digital
    Fulgoni, Gian M.
    Lipsman, Andrew
    [J]. JOURNAL OF ADVERTISING RESEARCH, 2017, 57 (01) : 10 - 14
123